Printing & Design / August 14, 2026
Colour Management Before the Press
Colour becomes manageable when the file, proof, substrate and output condition are named together.

01
A colour promise needs a condition
“Make it match the screen” is not a production condition. A brief should say what is being compared, on which surface and under which proof or output condition. ISO guidance treats colour data and printing conditions as part of the production conversation.
That precision is helpful to marketing teams because it turns a subjective review into a defined approval step.
02
Keep the approval trail short
One approved reference, one named condition and one person responsible for sign-off is usually clearer than a long chain of screenshots. Record the substrate and finish alongside the proof so a later reprint has a chance of being comparable.
Source trail
ISO/TC 130 guidance; editorial synthesis. Read the editorial method for the difference between a standard, an archive observation and practical synthesis.